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HP Employee Blogs About HP Voice Post Campaign

TweetTac Anderson at NewCommBiz called his post “Is this really advertising?” His answer: “Is this really advertising? Technically yes. The better answer is that this is the way new media advertising...

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OhGizmo's David Ponce Reports to Having Fun with Toshiba Campaign

TweetAt OhGizmo, author David Ponce says it’s “sort of fun” participating in Toshiba’s Tech Battle Royale sponsorship: “Each week, the question is read by the ninja from Ask A Ninja and readers get to...

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It Takes a Brave Man to Compliment the Ads On His Site

TweetThat’s the headline used by Steve Safran in his post at Lost Remote. Lost Remote works with FM, and Sprint is running ads on Lost Remote as part of its Sprint Cuts campaign. “Have you checked out...

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Good Advertising Is Media

TweetMore on this from my colleague James Gross. I’d argue this has always been true — the best TV commercials are ones we watched because they were mini films that touched us or short, clever comedic...

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Battelle on Media Brands and How They Earn Their High CPMs

TweetGreat thought piece at Searchblog on the value of branded media online. “Why is it that a brand marketer looking to reach college educated women, 18-34, is willing to pay $40 CPMs in Vanity Fair,...

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William Morris Execs Create 'Agency 3.0'

TweetFrom Ad Age. “Hollywood’s oldest talent shop, the 110-year-old William Morris Agency, is partnering with a triumvirate of digital media, wireless and advertising executives to create a joint...

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Consumer and Advertiser Break Up: The Movie

TweetIt’s sad when relationships fall apart, and this movie looks to be a serious tear-jerker. You know the story — Advertiser doesn’t listen, offers coupons and a bigger logo when he senses trouble,...

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Shaping Editorial Content — Gasp! — to Aid Distribution, Ad Sales

TweetIn a Friday column at NYT.com (The Medium), Virginia Heffernan makes a casual admission that I don’t see very often: That editorial decisions at traditional print publications and newspapers are...

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Full Disclosure: Chris Brogan and Kmart

TweetWhile I’m on the disclosure topic, here’s Chris Brogan on advertising, trust and a recent sponsored post he did for Kmart. I’ve been a critic of Izea / Pay Per Post in the past, because early...

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Hand-Drawn Social Media Logos, Part of Editorial Series at Mashable Sponsored...

TweetThis Mashable post caught my attention with the fun, hand-drawn social media logos: Then I noticed the story is part of a Mashable dev and design series sponsored by Ben and Jerry’s new free-trade...

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