HP Employee Blogs About HP Voice Post Campaign
TweetTac Anderson at NewCommBiz called his post “Is this really advertising?” His answer: “Is this really advertising? Technically yes. The better answer is that this is the way new media advertising...
View ArticleOhGizmo's David Ponce Reports to Having Fun with Toshiba Campaign
TweetAt OhGizmo, author David Ponce says it’s “sort of fun” participating in Toshiba’s Tech Battle Royale sponsorship: “Each week, the question is read by the ninja from Ask A Ninja and readers get to...
View ArticleIt Takes a Brave Man to Compliment the Ads On His Site
TweetThat’s the headline used by Steve Safran in his post at Lost Remote. Lost Remote works with FM, and Sprint is running ads on Lost Remote as part of its Sprint Cuts campaign. “Have you checked out...
View ArticleGood Advertising Is Media
TweetMore on this from my colleague James Gross. I’d argue this has always been true — the best TV commercials are ones we watched because they were mini films that touched us or short, clever comedic...
View ArticleBattelle on Media Brands and How They Earn Their High CPMs
TweetGreat thought piece at Searchblog on the value of branded media online. “Why is it that a brand marketer looking to reach college educated women, 18-34, is willing to pay $40 CPMs in Vanity Fair,...
View ArticleWilliam Morris Execs Create 'Agency 3.0'
TweetFrom Ad Age. “Hollywood’s oldest talent shop, the 110-year-old William Morris Agency, is partnering with a triumvirate of digital media, wireless and advertising executives to create a joint...
View ArticleConsumer and Advertiser Break Up: The Movie
TweetIt’s sad when relationships fall apart, and this movie looks to be a serious tear-jerker. You know the story — Advertiser doesn’t listen, offers coupons and a bigger logo when he senses trouble,...
View ArticleShaping Editorial Content — Gasp! — to Aid Distribution, Ad Sales
TweetIn a Friday column at NYT.com (The Medium), Virginia Heffernan makes a casual admission that I don’t see very often: That editorial decisions at traditional print publications and newspapers are...
View ArticleFull Disclosure: Chris Brogan and Kmart
TweetWhile I’m on the disclosure topic, here’s Chris Brogan on advertising, trust and a recent sponsored post he did for Kmart. I’ve been a critic of Izea / Pay Per Post in the past, because early...
View ArticleHand-Drawn Social Media Logos, Part of Editorial Series at Mashable Sponsored...
TweetThis Mashable post caught my attention with the fun, hand-drawn social media logos: Then I noticed the story is part of a Mashable dev and design series sponsored by Ben and Jerry’s new free-trade...
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